Isaac's Style Books

“Who do you think you are, Isaac?” That’s what my 78-year-old mother said when I told her I was putting together a magazine. “Just what the world needs, another style magazine!"

Yes. And a website, naturally.

Isaac’s Style Book has everything you expect from a lifestyle magazine, but here’s how it’s different: Every photograph you see in our pages is unstaged, filled with real people, really getting dressed, really cooking, really performing, and enjoying themselves immensely. No airbrushing in this magazine, no retouched reality. Just people making use of what they have and making mistakes.

Rule no. 1 when it comes to Style Book style is that mistakes are not only allowed, they’re encouraged. The whole point of style is to activate your senses, to see and taste and touch and smell things anew.

Rule no. 2 is you have to get down and dirty. Seriously, we like rolling up our sleeves to make things, whether it’s fish stock or our very own jeans. In the process of pursuing style you discover a lot about yourself. The only way to do that is to make a mess. And enjoy the mess!

Other than that, there are no rules.

— Isaac Mizrahi

ps: Be sure to check out the STYLE LAB section of the web site to view excerpts of the articles, interviews, and tutorials!